George Yiakoumi
Senior UX/UI Designer, London, UK
Creative, user-obsessed UX/UI Designer with 10 years of experience designing digital products that make sense to real people. I bring together clean UI, motion finesse, and strategic UX thinking to ship experiences that are functional, scalable, and sometimes even fun. Experience gained across transformation, innovation, and the finance, healthcare, tech and retail sectors.
I thrive in collaborative environments, obsess over accessibility, and have a soft spot for design systems, Web3 experiments, and sketchbooks full of ideas. Always learning, always building.
Technical skills
Figma
After Effects CC
Premiere Pro CC
InDesign CC
Illustrator CC
Photoshop CC
Pro Tools
HTML5
CSS3
SASS
Javascript
React
Github
Webflow
Languages
🇬🇧 English (Primary)
🇬🇷 Greek (Fluent)
Education and Certifications
UI / UX Design Specialization
Full-Stack Web Development with React Specialization
Blockchain Specialization
See more on LinkedIn
Career history
&us
A strategic design and innovation consultancy helping global brands build capability, not dependency.
Feb 2023 – May 2025
London, UK (Hybrid)
Product Designer
- Led UX/UI efforts on transformation and innovation projects across healthcare, retail, and tech sectors.
- Facilitated in-person workshops, stakeholder interviews, and desirability testing to uncover user needs.
- Built scalable design systems and high-fidelity prototypes to support rapid experimentation cycles.
- Delivered heuristic audits and UX recommendations for national brands, improving key user flows.
- Collaborated with multidisciplinary teams to align business goals with user needs at every design phase.
- Worked on high-impact projects for clients including HP, Wickes and Novartis, balancing strategy with execution.
Ocean Finance
A UK-based personal finance provider offering loans, credit cards, and mortgage solutions to everyday consumers.
Jan 2018 - Jun 2022
Manchester, UK
UX / UI Designer
- Redesigned core product journeys to improve usability, accessibility, and conversion performance.
- Built and scaled a cross-brand design system, reducing UI inconsistencies and streamlining handoffs.
- Ran usability testing and implemented A/B experiments to validate design decisions with real users.
- Partnered with developers and data teams to implement insights and track performance post-launch.
Jan 2016 - Jan 2018
Manchester, UK
Digital Designer + Email Developer
- Designed and built responsive email templates and CRM campaigns focused on user engagement.
- Contributed motion graphics and UI animations to enhance storytelling and elevate brand presence.
- Advocated for mobile-first design standards and accessibility in all outbound communications.
- Collaborated on seasonal and promotional campaigns across channels to ensure design alignment.
NEPOMAK
An international nonprofit connecting young Cypriots worldwide through cultural, educational, and networking initiatives.
Sep 2016 - Jan 2020
London, UK (Hybrid)
Head of Digital
- Rebranded and relaunched the organisation’s digital presence with a modern, responsive website.
- Created CRM flows and refreshed brand guidelines to unify communications across chapters.
- Led a global team of volunteers to maintain content and digital strategy for outreach campaigns.
- Grew engagement and participation by aligning UX improvements with community needs.
Think Money Group
A financial services group delivering budgeting accounts, debt advice, and financial planning tools through multiple UK brands.
Sep 2014 - Jan 2016
Manchester, UK
Junior Web Designer
- Supported design across multiple brands including Ocean Finance, thinkmoney, Freeman Jones, Debt Advisory Centre.
- Produced wireframes, landing pages, and display ads in a high-volume, multi-project environment.
- Gained hands-on experience balancing marketing requirements with usability best practices.
- Contributed to site updates and UX improvements across forms and customer flows.
George Yiakoumi
Senior UX/UI Designer, London, UK
Creative, user-obsessed UX/UI Designer with 10 years of experience designing digital products that make sense to real people. I bring together clean UI, motion finesse, and strategic UX thinking to ship experiences that are functional, scalable, and sometimes even fun. Experience gained across transformation, innovation, and the finance, healthcare, tech and retail sectors.
I thrive in collaborative environments, obsess over accessibility, and have a soft spot for design systems, Web3 experiments, and sketchbooks full of ideas. Always learning, always building.
Technical skills
Figma
After Effects CC
Premiere Pro CC
InDesign CC
Illustrator CC
Photoshop CC
Pro Tools
HTML5
CSS3
SASS
Javascript
React
Github
Webflow
Languages
🇬🇧 English (Primary)
🇬🇷 Greek (Fluent)
Education and Certifications
UI / UX Design Specialization
Full-Stack Web Development with React Specialization
Blockchain Specialization
See more on LinkedIn
Career history
&us
A strategic design and innovation consultancy helping global brands build capability, not dependency.
Feb 2023 – May 2025
·
London, UK (Hybrid)
·
Product Designer
- Led UX/UI efforts on transformation and innovation projects across healthcare, retail, and tech sectors.
- Facilitated in-person workshops, stakeholder interviews, and desirability testing to uncover user needs.
- Built scalable design systems and high-fidelity prototypes to support rapid experimentation cycles.
- Delivered heuristic audits and UX recommendations for national brands, improving key user flows.
- Collaborated with multidisciplinary teams to align business goals with user needs at every design phase.
- Worked on high-impact projects for clients including HP, Wickes and Novartis, balancing strategy with execution.
Ocean Finance
A UK-based personal finance provider offering loans, credit cards, and mortgage solutions to everyday consumers.
Jan 2018 - Jun 2022
·
Manchester, UK
·
UX / UI Designer
- Redesigned core product journeys to improve usability, accessibility, and conversion performance.
- Built and scaled a cross-brand design system, reducing UI inconsistencies and streamlining handoffs.
- Ran usability testing and implemented A/B experiments to validate design decisions with real users.
- Partnered with developers and data teams to implement insights and track performance post-launch.
Jan 2016 - Jan 2018
·
Manchester, UK
·
Digital Designer + Email Developer
- Designed and built responsive email templates and CRM campaigns focused on user engagement.
- Contributed motion graphics and UI animations to enhance storytelling and elevate brand presence.
- Advocated for mobile-first design standards and accessibility in all outbound communications.
- Collaborated on seasonal and promotional campaigns across channels to ensure design alignment.
NEPOMAK
An international nonprofit connecting young Cypriots worldwide through cultural, educational, and networking initiatives.
Sep 2016 - Jan 2020
·
London, UK (Hybrid)
·
Head of Digital
- Rebranded and relaunched the organisation’s digital presence with a modern, responsive website.
- Created CRM flows and refreshed brand guidelines to unify communications across chapters.
- Led a global team of volunteers to maintain content and digital strategy for outreach campaigns.
- Grew engagement and participation by aligning UX improvements with community needs.
Think Money Group
A financial services group delivering budgeting accounts, debt advice, and financial planning tools through multiple UK brands.
Sep 2014 - Jan 2016
·
Manchester, UK
·
Junior Web Designer
- Supported design across multiple brands including Ocean Finance, thinkmoney, Freeman Jones, Debt Advisory Centre.
- Produced wireframes, landing pages, and display ads in a high-volume, multi-project environment.
- Gained hands-on experience balancing marketing requirements with usability best practices.
- Contributed to site updates and UX improvements across forms and customer flows.
George Yiakoumi
Senior UX/UI Designer, London, UK
Creative, user-obsessed UX/UI Designer with 10 years of experience designing digital products that make sense to real people. I bring together clean UI, motion finesse, and strategic UX thinking to ship experiences that are functional, scalable, and sometimes even fun. Experience gained across transformation, innovation, and the finance, healthcare, tech and retail sectors.
I thrive in collaborative environments, obsess over accessibility, and have a soft spot for design systems, Web3 experiments, and sketchbooks full of ideas. Always learning, always building.
Technical skills
Figma
After Effects CC
Premiere Pro CC
InDesign CC
Illustrator CC
Photoshop CC
Pro Tools
HTML5
CSS3
SASS
Javascript
React
Github
Webflow
Languages
🇬🇧 English (Primary)
🇬🇷 Greek (Fluent)
Education and Certifications
UI / UX Design Specialization
Full-Stack Web Development with React Specialization
Blockchain Specialization
See more on LinkedIn
Career history
&us
A strategic design and innovation consultancy helping global brands build capability, not dependency.
Feb 2023 – May 2025
·
London, UK (Hybrid)
·
Product Designer
- Led UX/UI efforts on transformation and innovation projects across healthcare, retail, and tech sectors.
- Facilitated in-person workshops, stakeholder interviews, and desirability testing to uncover user needs.
- Built scalable design systems and high-fidelity prototypes to support rapid experimentation cycles.
- Delivered heuristic audits and UX recommendations for national brands, improving key user flows.
- Collaborated with multidisciplinary teams to align business goals with user needs at every design phase.
- Worked on high-impact projects for clients including HP, Wickes and Novartis, balancing strategy with execution.
Ocean Finance
A UK-based personal finance provider offering loans, credit cards, and mortgage solutions to everyday consumers.
Jan 2018 - Jun 2022
·
Manchester, UK
·
UX / UI Designer
- Redesigned core product journeys to improve usability, accessibility, and conversion performance.
- Built and scaled a cross-brand design system, reducing UI inconsistencies and streamlining handoffs.
- Ran usability testing and implemented A/B experiments to validate design decisions with real users.
- Partnered with developers and data teams to implement insights and track performance post-launch.
Jan 2016 - Jan 2018
·
Manchester, UK
·
Digital Designer + Email Developer
- Designed and built responsive email templates and CRM campaigns focused on user engagement.
- Contributed motion graphics and UI animations to enhance storytelling and elevate brand presence.
- Advocated for mobile-first design standards and accessibility in all outbound communications.
- Collaborated on seasonal and promotional campaigns across channels to ensure design alignment.
NEPOMAK
An international nonprofit connecting young Cypriots worldwide through cultural, educational, and networking initiatives.
Sep 2016 - Jan 2020
·
London, UK (Hybrid)
·
Head of Digital
- Rebranded and relaunched the organisation’s digital presence with a modern, responsive website.
- Created CRM flows and refreshed brand guidelines to unify communications across chapters.
- Led a global team of volunteers to maintain content and digital strategy for outreach campaigns.
- Grew engagement and participation by aligning UX improvements with community needs.
Think Money Group
A financial services group delivering budgeting accounts, debt advice, and financial planning tools through multiple UK brands.
Sep 2014 - Jan 2016
·
Manchester, UK
·
Junior Web Designer
- Supported design across multiple brands including Ocean Finance, thinkmoney, Freeman Jones, Debt Advisory Centre.
- Produced wireframes, landing pages, and display ads in a high-volume, multi-project environment.
- Gained hands-on experience balancing marketing requirements with usability best practices.
- Contributed to site updates and UX improvements across forms and customer flows.